Overview

Generative AI for Digital Marketers online course is available on the LinkedIn platform. Martin Waxman, who teaches the course, is an expert in digital communications and artificial intelligence. He also trains people in digital and generative AI and teaches at several universities. He's a member of various research centers and institutes focused on digital media and marketing. In this course, Martin Waxman teaches you how artificial intelligence is changing digital marketing. He helps you understand the difference between different types of AI and how they work. You'll learn about AI tools that can help with writing, design, and productivity. Martin guides you through testing and choosing the right AI tools for your team and business. You'll also learn how to use these tools effectively in your digital marketing workflow. Lastly, he covers common challenges digital marketers face with AI and how to manage them.